nib design system rebrand
In my role as Senior User Experience Designer on the Design System team, I oversaw the strategic implementation of nib's first rebrand in 15 years. This was applied to digital products and experiences throughout the organisation.
Examples showcasing the visual design of nib prior to its rebranding.
We mapped out the usage of the brand across our digital products, components, and style guide. The rebranding presented an opportunity for our team to realign our vision and objectives for the design system.
We developed design explorations for implementing the new brand across products and experiences, and refined them with feedback from the larger design and product teams. After finalizing the designs, we integrated the updated brand into our component library. This allowed the product teams to create designs that incorporated the new branded components.
Credits.
Credit for this extensive project goes to the amazing Design System team, as well as Sebastian Curi for illustrations. Special thanks also goes to the nib Brand team for their support and guidance throughout the rebranding process.